Latest Entries
Travel Tech
Tools

Travel Tech

As summer travel season gets off the ground (I know it is only May, but in the university world summer starts when students leave!) I thought it would be a great opportunity to re-cap some of my favorite travel tech tools.   Mophie Juice Pack Powerstation Duo The Mophie company makes external batteries that can … Continue reading »

Building a Brand Identity for Your Organization
Strategy / Tactics

Building a Brand Identity for Your Organization

Developing an Identity I recently had the privilege of working on the new identity for the Michigan State University Alumni Club of Mid-Michigan. The identity includes the creative elements (graphics, logos, fonts, colors, etc.) that support your brand (what your organization represents). Here is a peek at the process that the communications team used in … Continue reading »