Katie Kelly standing in front of Linton Hall on the campus of Michigan State University

Hello! I’m Katie.

I am a marketing technologist, a content marketing strategist, and a sketchnoter.

I love sharing marketing and technology insights and helping organizations develop their communications practices to take them to the next level.

Content Strategy

Content strategy is a planning process that allows your business to communicate effectively and efficiently, while giving customers what they need (and you want them to have!)

Brand Consulting

Branding is more than just creating a logo. I lead clients through the branding phases of discovery, inspiration, creation, and implementation.

Social Media Training

Want to better understand the latest social media platforms? I provide customized lessons on how to utilize social media, for both business marketing and personal use.

Recent Updates

Sketchnotes

Using Multidimensional Personas to Drive Personalized Experiences

Sitecore Symposium 2022 October 20, 2022 - Chicago, Illinois Speakers: Patrick Neff (JM Family), Richard Cabral (Verndale)

Delivering Connected Experiences via Personalization at Scale

Sitecore Symposium 2022 October 20, 2022 - Chicago, Illinois Speakers: Chris Staley (Horizontal Digital)

Assembling the Orchestra: How to Build the Team to Build the Solution in the Composable World

Sitecore Symposium 2022 October 19, 2022 - Chicago, Illinois Speakers: Rob Huffstedtler (Sitecore)

How First Tech Plans to Use CDP to Deliver Truly Personalized Experiences

Sitecore Symposium 2022 October 19, 2022 - Chicago, Illinois Speakers: Sean Wolverton (First Tech Federal Credit Union), Tom Flint (Horizontal Digital)

Test and Retest with End Users for the Best Redesign Outcomes

Sitecore Symposium 2022 October 19, 2022 - Chicago, Illinois Speakers: Marko Dugonjic (SymSoft Solutions, LLC)

Finding Balance: How General Mills Built a Scalable Web Strategy That’s Both Inspiring and Practical

Sitecore Symposium 2022 October 19, 2022 - Chicago, Illinois Speakers: Emma Wick (General Mills), Matt Hummel (Paragon Consulting, Inc.)

Evolving SeaWorld Mobile App and Web Experiences to Maximize Guest-Driven Revenue

Sitecore Symposium 2022 October 19, 2022 - Chicago, Illinois Speakers: Benjamin Vulpes (SeaWorld), Jim Noellsch (Rightpoint)

The Future is Composable: Delivering Standout Digital Experiences Across Every Customer Journey

Sitecore Symposium 2022 October 19, 2022 - Chicago, Illinois Speakers: Dave O'Flanagan (Sitecore)

The Exponential Age: How Accelerating Technology is Transforming Business, Politics, and Society

Sitecore Symposium 2022 October 18, 2022 - Chicago, Illinois Speakers: Azeem Azhar

Meet Every Moment

Sitecore Symposium 2022 October 18, 2022 - Chicago, Illinois Speakers: Anne Guichard (L'Oréal), Edo Segal (Touchcast), Mats Gylldorff (Thule Group), Paige O'Neill (Sitecore)