Listen Up! Part 4: Using IFTTT to Create an Automated Monitoring Dashboard
This is the fourth post in a series on monitoring and listening techniques for social media. Read more in Listen Up! Part 1: Search Basics, Listen Up! Part 2: Keywords and Operators, and Listen Up! Part 3: Create Alerts for Your Brand. How to Use IFTTT to Create an...
Listen Up! Part 3: Create Alerts for Your Brand
This is the third post in a series on monitoring and listening techniques for social media. Read more in Listen Up! Part 1: Search Basics, and Listen Up! Part 2: Keywords and Operators. How to Efficiently Monitor References to Your Brand The list of keywords, both...
Listen Up! Part 2: Keywords and Operators
This is the second post in a series on monitoring and listening techniques for social media. Read more in Listen Up! Part 1: Search Basics. How to Search on Social Media with Advanced Techniques In order to be strategic (and efficient) with your social media...
Listen Up! Part 1: Search Basics
How to Search on Social Media One of the most often misunderstood qualities of social media is that it should be a conversation tool. Too often individuals and organizations use social media to broadcast announcements and opinions without paying any attention to what...
On the Banks of the Red Cedar… in 2007
One of my favorite MSU memories from undergrad was when I accidentally stumbled on the traditional first singing of the alma mater by the Spartan Marching Band while out on a walk my senior year. No one from the dorm was interested in a walk, so I was alone with my...
How to Prepare for an Interview: The Interviewer’s Perspective
Over the past few months I have had the task of sitting in on several interview panels for various positions at my place of employment. I have learned that you can learn a lot from that experience. Before you ask, how would you answer? Throughout the interview process...
4 Simple Steps to Stop the Pinsanity!
Keep Your Pinterest Account Organized for Easier Pinning Are you an avid Pinterest user? If so, chances are your pins and boards may have gotten a little out of control and could use some TLO - tender loving organization. Here are a few tips to speed up your pinning...
Travel Tech
As summer travel season gets off the ground (I know it is only May, but in the university world summer starts when students leave!) I thought it would be a great opportunity to re-cap some of my favorite travel tech tools. Mophie Juice Pack Powerstation Duo The...
Lean In for a Good Read
This weekend I read the book Lean In by Facebook COO Sheryl Sandberg. It's been in the news a lot lately, and was mentioned several times by speakers I heard at South by Southwest in March, so I was eager to see what it was all about. In the end, I read the book...
SXSW Recap for CMPRSA
I'm sharing a recap of highlights from South by Southwest Interactive, as well as some new apps to check out, at today's Central Michigan Public Relations Society of America Social Media Lunch 'n' Learn. Here are my slides if you want to check out any of the apps that...
Building a Brand Identity for Your Organization
Developing an Identity I recently had the privilege of working on the new identity for the Michigan State University Alumni Club of Mid-Michigan. The identity includes the creative elements (graphics, logos, fonts, colors, etc.) that support your brand (what your...
SXSW: Now I Can Talk to My IT Team!
Trouble at the Office I have been working on a project at my office involving my IT director, her student intern, and an outside vendor that supplies a cloud-based platform for curating content. The platform allows you to collect text, images, YouTube videos, PDF's...