Every client is different, so I tailor my brand creation process to the task at hand. In general, when you work with me to create or strengthen your brand, you can expect the following:

Discovery & Inspiration

  • History / Current State Evaluation
  • Definition of Objectives
  • SWOT Analysis
  • Audience Analysis
  • Brand & Content Audit
  • Capacity & Capability Evaluation
  • Brand Identity Exercise
  • Style Affinity Exercise


  • Message Architecture Construction
  • Content Platform Selection
  • Editorial Calendar Development


  • Social Media Updates
  • Website Updates
  • Content Launch
  • Training
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