Content marketing is “any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.”
Whether it is a blog, an e-book, video, social media posts, photos, brochures, or a website, content marketing can help your business. By giving customers what they’re looking for, in ways they’re looking for it, you capture their attention and build their loyalty to your brand.
I consult with small businesses and teams to determine how to implement content marketing. I help them establish practices to make this type of marketing easy and efficient, so they can focus on building their organization.