Challenge:

• Create new brand for MSU Alumni Club of Mid-Michigan that meets MSU brand standards.
• New brand (logo and name) must fit standards and restrictions for Facebook, Twitter, and Instagram.

Audience:

• MSU alumni in Eaton, Ingham, and Clinton counties
• Faculty, staff, and administrators

My Role:

• Market research
• Logo design
• Presentation of concept
• Coordination of approvals from MSU Communications and Brand Strategy, MSU Alumni Association, MSU Licensing