- Create new brand for MSU Alumni Club of Mid-Michigan that meets MSU brand standards.
- New brand (logo and name) must fit standards and restrictions for Facebook, Twitter, and Instagram.
- MSU alumni in Eaton, Ingham, and Clinton counties
- Faculty, staff, and administrators
- Market research
- Logo design
- Presentation of concept
- Coordination of approvals from MSU Communications and Brand Strategy, MSU Alumni Association, MSU Licensing