• Create new brand for MSU Alumni Club of Mid-Michigan that meets MSU brand standards.
  • New brand (logo and name) must fit standards and restrictions for Facebook, Twitter, and Instagram.


  • MSU alumni in Eaton, Ingham, and Clinton counties
  • Faculty, staff, and administrators

My Role:

  • Market research
  • Logo design
  • Presentation of concept
  • Coordination of approvals from MSU Communications and Brand Strategy, MSU Alumni Association, MSU Licensing