Listen Up! Part 3: Create Alerts for Your Brand

Listen Up! Part 3: Create Alerts for Your Brand

This is the third post in a series on monitoring and listening techniques for social media. Read more in Listen Up! Part 1: Search Basics, and Listen Up! Part 2: Keywords and Operators. How to Efficiently Monitor References to Your Brand The list of keywords, both...
Listen Up! Part 2: Keywords and Operators

Listen Up! Part 2: Keywords and Operators

This is the second post in a series on monitoring and listening techniques for social media. Read more in Listen Up! Part 1: Search Basics. How to Search on Social Media with Advanced Techniques In order to be strategic (and efficient) with your social media...
Listen Up! Part 1: Search Basics

Listen Up! Part 1: Search Basics

How to Search on Social Media One of the most often misunderstood qualities of social media is that it should be a conversation tool. Too often individuals and organizations use social media to broadcast announcements and opinions without paying any attention to what...
Holiday Messaging for a Cause

Holiday Messaging for a Cause

Two of my favorite television shows that are no longer on television are Studio 60 On the Sunset Strip and The West Wing. I’m borderline obsessed with these, and own both series in their entirety. The writing is very strong, and the plot lines are wonderfully...