Targeted Monitoring Using Social Media

Targeted Monitoring Using Social Media

The Benefits of Social Media Conversations One of the most valuable benefits of social media is that it allows for conversation. From a user perspective, this is useful for entertainment and information gathering. For example, you might follow along with others...
SXSW 2016: Recapping the Sessions

SXSW 2016: Recapping the Sessions

This year marked my fourth consecutive year attending the South by Southwest (SXSW) Interactive conference in Austin, Texas. This year was quite different for me than years past. Before I’ve attended sessions solo, or at most with one other person. This year...
Listen Up! Part 3: Create Alerts for Your Brand

Listen Up! Part 3: Create Alerts for Your Brand

This is the third post in a series on monitoring and listening techniques for social media. Read more in Listen Up! Part 1: Search Basics, and Listen Up! Part 2: Keywords and Operators. How to Efficiently Monitor References to Your Brand The list of keywords, both...
Listen Up! Part 2: Keywords and Operators

Listen Up! Part 2: Keywords and Operators

This is the second post in a series on monitoring and listening techniques for social media. Read more in Listen Up! Part 1: Search Basics. How to Search on Social Media with Advanced Techniques In order to be strategic (and efficient) with your social media...