Hello!
I’m Katie
I am a marketing technologist, a content marketing strategist, and a sketchnoter. Here I share thoughts and things I’ve learned, particularly about digital marketing, marketing technology and content strategy.
I love sharing marketing and technology insights and helping organizations develop their communications practices to take them to the next level.
Content Strategy
Content strategy is a planning process enabling organizations to communicate effectively and efficiently with an objective of meeting both customer and organization needs.
Brand Development
Branding is more than just creating a logo. I lead clients through the branding phases of discovery, inspiration, creation, and implementation. Position your brand for success.
Marketing Technology
Want to better understand technology platforms? I provide customized training on use of social media and web technology for both business marketing and personal use.
Recent Sketchnotes
Sketchnoting is a visual notetaking system with many benefits:
it engages both halves of the brain, makes content more memorable for the
person taking notes, and it’s fun!
See below for some of my recent sketchnotes from various events.
thoughts and Ponderings
What cooking taught me about web design
I’ve worked in several website content management systems, most recently Sitecore XP and Sitecore XM Cloud. As my work has transitioned from traditional web design to headless web design (where the content data and the presentation of the content are separated), I’ve...
Business Lessons from Return to Hogwarts
If you’ve been on social media at all in the last week, you likely are aware that HBO Max released a new special, "Harry Potter 20th Anniversary: Return to Hogwarts,” commemorating the 20th anniversary of the premiere of the first movie in the series. The special...
Focusing on the Positive with Personal Annual Reports
2018 Sucked – The Internet Said So I’m sure you’ve noticed the memes. The last few years in December the internet has buzzed with how bad the current year was and how great it will be to leave it all behind and move on with the next year. 2018 HAD to be better than...