Brand Development

Every client is different, so I tailor my brand creation process to the task at hand. In general, when you work with me to create or strengthen your brand, you can expect the following:

Discovery & Inspiration

• History / Current State Evaluation
• Definition of Objectives
• SWOT Analysis
• Audience Analysis
• Brand & Content Audit
• Capacity & Capability Evaluation
• Brand Identity Exercise
• Style Affinity Exercise

Creation

• Message Architecture Construction
• Content Platform Selection
• Editorial Calendar Development

Implementation

• Social Media Updates
• Website Updates
• Content Launch
• Training

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