As the NCAA basketball tournament gets underway, I’ve been thinking a lot about some words of wisdom that I heard from the Suzy Merchant, the MSU women’s basketball coach. As a Michigan State University employee, I was fortunate to attend a staff meeting...
South by Southwest (SXSW) has hundreds and hundreds of sessions split between the three overlapping conferences (interactive, film and music). As a first-timer, I can vouch for it being overwhelming. Luckily (maybe?) for me, I’m a major type-A person and am...
I made it to Austin and am all checked in for South by Southwest Interactive (SXSWi)! I can’t guarantee that I’ll be able to post much while I’m here, but I’m going to make an effort. To start off, read below for a few quick public relations...
“Planning a Groupon Deal? Be Prepared to Please.” This was the title of a recent article in the American Express OPEN Small Business Forum. The premise of the article is that businesses that offer Groupon deals need to be sure that every Groupon customer...
Two of my favorite television shows that are no longer on television are Studio 60 On the Sunset Strip and The West Wing. I’m borderline obsessed with these, and own both series in their entirety. The writing is very strong, and the plot lines are wonderfully...
Word clouds have become pretty popular over the last couple of years. I’ve made them the hard way: working in design software, changing font sizes and weights and rearranging words until they fit just right in the space I’m working in. These look great,...
Review: Presentation Zen, by Garr Reynolds We’ve all been there. A class lecture, or a business presentation, or some other event with a slide show. The speaker gets up, maybe a little nervous and showing it. He sets up his laptop and the lights dim. And then he...
As I’ve mentioned before, I went to Michigan State University and I am a Spartan fan. I have season football tickets, and I go to several basketball games each year as well. Now that the regular college football season has ended, and we’re headed in to the...
Project: Homecoming 2012 Video for the Honors College One of the challenges that the Honors College at MSU faces is that all our alumni also belong to at least one other college. This can make a Homecoming gathering difficult because our target audience is getting...
Project: Mid-Michigan Spartans’ 2012 Tailgate Video On September 28, 2012 the Mid-Michigan Spartans (MSU Alumni Club of Mid-Michigan) hosted their annual tailgate party at the Spartan Hall of Fame Cafe in East Lansing. The MSU Cheerleaders and the Spartan...
