As many of you know, I am currently pursuing my masters in public relations. For a class this spring I was charged with writing a literature review based on any theory in public relations academia. The catch: it had to relate to our current or proposed future career...
In honor of the BCS National Championship game last night, I’d like to recommend Jay Baer and Amber Naslund’s post comparing social media team members to football teams. Although written for the corporate world, there is some good stuff in here that can...
As we proceed in to 2011, many alumni clubs and organizations are in the process of changing leadership. Whether this change is a new president or a new committee chairperson, boards and individuals should see this transition time as an opportunity. In addition to...
I just came from a meeting where I was asked to give a presentation. I was setting up my laptop prior to the meeting, when one of the attendees commented on my unique computer design. I happen to have a laptop skin that is customized with the logo of my alma mater...
At the beginning of the summer I participated in a workshop, “The Art of Giving Great Service,” as part of a staff meeting at work. The workshop was presented by Ann Lofgren, of ZingTrain/Zingerman’s Training Incorporated (related to the famous...
Check out this link to an article titled “What Nonprofits Need to Know About Social Media” that I found on the Smart Blog on Social Media. It features an interview with Beth Kanter, who writes about non-profits using social media at “Beth’s...
Many large organizations (and some small ones too) create sets of talking points for their board and members to refer to when discussing the club. This is a great idea! It helps ensure that everyone is “on message” and the views of the organization are...
Quite frequently organizations decide to participate in social media because “everybody’s doing it.” The “jump-in-and-figure-it-out” mentality often leads to problems down the road. Here is a hypothetical situation as an example. Bob is...
As a quick introduction to readers who may not be familiar with Twitter, let me offer a brief explanation. Twitter is a micro-blog. People who use Twitter post “tweets” that are 140 characters or less in length. This limit is set to accommodate the 160...
One thing to keep in mind, no matter what social media platform you are using, is to keep your writing professional. I mean this specifically when you are using social media on behalf of a club, business, or organization, but this applies to an individual as well. ...
