Sitecore Symposium 2022

Connected Experiences 101

Great connected experiences drive customer advocacy. Recognize, understand and anticipate needs.

Event

Oct. 20, 2022
Sitecore Symposium
Chicago, Illinois

Speaker

Chris Staley
(Horizontal Digital)

Well connected experiences lead to advocacy and drive other KPIs. Three key customer deliverables include friction free interactions, contextual engagements and anticipatory solutions. CDPs can help connect systems to make these experiences possible at an omnichannel level. The pandemic gave us a natural testing ground for comparing digital experiences between companies. Customers now dictate which channels they will use to engage.