Sitecore Symposium 2022

Finding Balance: How General Mills Built a Scalable Web STrategy That’s Inspiring and Practical

Balancing brand needs, customer needs, form, function and production timelines requires careful strategic planning.

Event

Oct. 19, 2022
Sitecore Symposium
Chicago, Illinois

Speakers

Emma Wick (General Mills), Matt Hummel (Paragon Consulting, Inc.)

General Mills balanced house of brands vs branded house, customer needs vs brand needs, form vs function, and today vs tomorrow. They documented the intent behind each piece of their design library, including why components were designed the way they were, how they ,et accessibility needs, and which components should be combined or not combined. The lessons from their project included meeting often and having a “lessons learned” meeting halfway through to address issues and course correct.