Challenge:

• Design collateral suite for Grandparents University summer camp event, hosted and organized by volunteers and the MSU Alumni Association.
• Invitation: Design a piece that accommodates a lot of information and stands out in the mail, while remaining cost efficient.
• Scavenger Hunt: Create a fun twist on the previously used plain paper scavenger hunts, in order to appeal to kids and hold the interest of grandparents who see it every year.
• Program Guide: Convey a lot of information in a pocket-sized guide.

Audiences:

• First-time grandparent attendees
• Returning grandparents who have attended before but have have attended with different grandchildren in the past
• First-time child attendees
• Returning child attendees, who may have attended as many as four years of camp and want to see something new

My Role:

• Gather information from various planning committees
• Determine layout and design publications
• Coordinate printing
• Obtain GPS data from MSU’s Infrastructure Planning and Facilities department, convert it to vector, and eliminate unnecessary features to create the campus map, before adding the bus route
• Write scavenger hunt questions and answer key
• Design scavenger hunt prize box and purchase prizes, keeping with the theme