Challenge:

• University Scholarships & Fellowships development staff meets with various donors who may be prospects for funds supporting undergraduate students, graduate students, Honors College students, or a combination of the three
• Develop a modular system of campaign collateral materials that can be customized to the needs of the development officer, depending on the meeting.
• Develop a customized folder to contain materials
• All materials must adhere to university and capital campaign brand standards
• Publication design must accommodate existing case statement, designed by University Advancement

Audience:

• Prospective donors and alumni

My Role:

• Lead content development
• Design publications
• Design folder, featuring velvet coating and spot gloss campaign wreath logo
• Coordinate printing