Challenge:

• Create a scholarship impact report to share with donors during a year-end mailing
• Utilize a mix of original and re-purposed content
• Focus on storytelling to illustrate the real impact of donor gifts and the varying types of support organized through the office
• Include additional insert with endowment-specific merged data (not published here due to confidentiality)

Audience:

• Current high-end scholarship and endowment supporters of the awards associated with the Associate Provost for Undergraduate Education, the Associate Provost for Graduate Education, and the Honors College
• Prospective donors to scholarship endowments

My Role:

• Coordinate collection of content (text, data, images)
• Design publication
• Coordinate printing
• Coordinate delivery through first-class mail and/or personalized email message, depending on donor’s individual preference