Sitecore Symposium 2022

Using multidimensional personas to drive personalized experiences

Expand personalization efforts as your organization’s digital maturity grows. Start with easing friction and building trust.

Event

Oct. 20, 2022
Sitecore Symposium
Chicago, Illinois

Speakers

Patrick Neff (JM Family),
Richard Cabral (Verndale)

Sketchnotes showing how personas can be crafted from multiple demographic dimensions of audience members