SXSW: Eye Tracking on Tablets
One of the most interesting sessions I was able to review from SXSW was a session explaining recent research from the Poynter Institute. Their research investigated how individuals interact with content on iPads - what articles they look at, which ones they read,...
SXSW 2013: Tina Roth Eisenberg Keynote
The keynote address by Tina Roth Eisenberg on March 10 was wonderful. Tina is known by her blog and Twitter handle SwissMiss (www.swiss-miss.com). She is a graphic designer who is originally from Switzerland and currently resides in New York City. She also runs a...
2013 South by Southwest Interactive Conference
I was fortunate enough to be able to attend the South by Southwest Interactive (SXSWi) conference this year for the first time. It was a great experience, and I learned a lot! My posts about my experience are below. Enjoy! Travel Tech May 6, 2013 - To wrap up my SXSW...
Building a Team the Suzy Merchant Way
As the NCAA basketball tournament gets underway, I've been thinking a lot about some words of wisdom that I heard from the Suzy Merchant, the MSU women's basketball coach. As a Michigan State University employee, I was fortunate to attend a staff meeting held by...
SXSW: What I’m Looking Forward To
South by Southwest (SXSW) has hundreds and hundreds of sessions split between the three overlapping conferences (interactive, film and music). As a first-timer, I can vouch for it being overwhelming. Luckily (maybe?) for me, I'm a major type-A person and am...
SXSW 2013: First Impressions
I made it to Austin and am all checked in for South by Southwest Interactive (SXSWi)! I can't guarantee that I'll be able to post much while I'm here, but I'm going to make an effort. To start off, read below for a few quick public relations observations from my first...
Before You Use Groupon
"Planning a Groupon Deal? Be Prepared to Please." This was the title of a recent article in the American Express OPEN Small Business Forum. The premise of the article is that businesses that offer Groupon deals need to be sure that every Groupon customer has a great...
Holiday Messaging for a Cause
Two of my favorite television shows that are no longer on television are Studio 60 On the Sunset Strip and The West Wing. I'm borderline obsessed with these, and own both series in their entirety. The writing is very strong, and the plot lines are wonderfully...
5 Easy Steps to Creating a Word Cloud
Word clouds have become pretty popular over the last couple of years. I've made them the hard way: working in design software, changing font sizes and weights and rearranging words until they fit just right in the space I'm working in. These look great, but they can...
This Book Should be Required Reading for Humans!
Review: Presentation Zen, by Garr Reynolds We've all been there. A class lecture, or a business presentation, or some other event with a slide show. The speaker gets up, maybe a little nervous and showing it. He sets up his laptop and the lights dim. And then he...
9 Things I Learned About Public Relations From Watching College Football
As I've mentioned before, I went to Michigan State University and I am a Spartan fan. I have season football tickets, and I go to several basketball games each year as well. Now that the regular college football season has ended, and we're headed in to the NCAA bowl...
Using Video to Reach Dispersed Audiences
Project: Homecoming 2012 Video for the Honors College One of the challenges that the Honors College at MSU faces is that all our alumni also belong to at least one other college. This can make a Homecoming gathering difficult because our target audience is getting...