Aug 17, 2010 | Blog
At the beginning of the summer I participated in a workshop, “The Art of Giving Great Service,” as part of a staff meeting at work. The workshop was presented by Ann Lofgren, of ZingTrain/Zingerman’s Training Incorporated (related to the famous...
Mar 12, 2010 | Blog
Check out this link to an article titled “What Nonprofits Need to Know About Social Media” that I found on the Smart Blog on Social Media. It features an interview with Beth Kanter, who writes about non-profits using social media at “Beth’s...
Mar 5, 2010 | Blog
Many large organizations (and some small ones too) create sets of talking points for their board and members to refer to when discussing the club. This is a great idea! It helps ensure that everyone is “on message” and the views of the organization are...
Mar 4, 2010 | Blog
Quite frequently organizations decide to participate in social media because “everybody’s doing it.” The “jump-in-and-figure-it-out” mentality often leads to problems down the road. Here is a hypothetical situation as an example. Bob is...
Feb 24, 2010 | Blog
As a quick introduction to readers who may not be familiar with Twitter, let me offer a brief explanation. Twitter is a micro-blog. People who use Twitter post “tweets” that are 140 characters or less in length. This limit is set to accommodate the 160...
Feb 23, 2010 | Blog
One thing to keep in mind, no matter what social media platform you are using, is to keep your writing professional. I mean this specifically when you are using social media on behalf of a club, business, or organization, but this applies to an individual as well. ...
