Using Video to Reach Dispersed Audiences

Using Video to Reach Dispersed Audiences

Project: Homecoming 2012 Video for the Honors College One of the challenges that the Honors College at MSU faces is that all our alumni also belong to at least one other college. This can make a Homecoming gathering difficult because our target audience is getting...
Use Video to Extend the Reach of Your Events

Use Video to Extend the Reach of Your Events

Project: Mid-Michigan Spartans’ 2012 Tailgate Video On September 28, 2012 the Mid-Michigan Spartans (MSU Alumni Club of Mid-Michigan) hosted their annual tailgate party at the Spartan Hall of Fame Cafe in East Lansing. The MSU Cheerleaders and the Spartan...
Comparing Social Media and Football

Comparing Social Media and Football

In honor of the BCS National Championship game last night, I’d like to recommend Jay Baer and Amber Naslund’s post comparing social media team members to football teams.  Although written for the corporate world, there is some good stuff in here that can...
Launch Your Organization Into The New Year

Launch Your Organization Into The New Year

As we proceed in to 2011, many alumni clubs and organizations are in the process of changing leadership.  Whether this change is a new president or a new committee chairperson, boards and individuals should see this transition time as an opportunity.  In addition to...
Making Sharing Your Brand/Message Easy

Making Sharing Your Brand/Message Easy

I just came from a meeting where I was asked to give a presentation.  I was setting up my laptop prior to the meeting, when one of the attendees commented on my unique computer design.  I happen to have a laptop skin that is customized with the logo of my alma mater...