Listen Up! Part 3: Create Alerts for Your Brand

Listen Up! Part 3: Create Alerts for Your Brand

This is the third post in a series on monitoring and listening techniques for social media. Read more in Listen Up! Part 1: Search Basics, and Listen Up! Part 2: Keywords and Operators. How to Efficiently Monitor References to Your Brand The list of keywords, both...
Listen Up! Part 2: Keywords and Operators

Listen Up! Part 2: Keywords and Operators

This is the second post in a series on monitoring and listening techniques for social media. Read more in Listen Up! Part 1: Search Basics. How to Search on Social Media with Advanced Techniques In order to be strategic (and efficient) with your social media...
Listen Up! Part 1: Search Basics

Listen Up! Part 1: Search Basics

How to Search on Social Media One of the most often misunderstood qualities of social media is that it should be a conversation tool. Too often individuals and organizations use social media to broadcast announcements and opinions without paying any attention to what...
On the Banks of the Red Cedar… in 2007

On the Banks of the Red Cedar… in 2007

One of my favorite MSU memories from undergrad was when I accidentally stumbled on the traditional first singing of the alma mater by the Spartan Marching Band while out on a walk my senior year. No one from the dorm was interested in a walk, so I was alone with my...
How to Prepare for an Interview: The Interviewer’s Perspective

How to Prepare for an Interview: The Interviewer’s Perspective

Over the past few months I have had the task of sitting in on several interview panels for various positions at my place of employment. I have learned that you can learn a lot from that experience. Before you ask, how would you answer? Throughout the interview process...