Challenge:

• Create a program book to provide information to attendees
• Highlight the accomplishments of awardees
• Accommodate advertising from various companies, used to offset event costs
• Prepare coordinating marketing materials

Audience:

• 2013 Spartan Crystal Ball attendees
• Event sponsors
• Future sponsor and auction donor prospects

My Role:

• Create ad size guide for dissemination to sponsors
• Design publication and layout
• Source stock photos for space filler