Developing an Identity I recently had the privilege of working on the new identity for the Michigan State University Alumni Club of Mid-Michigan. The identity includes the creative elements (graphics, logos, fonts, colors, etc.) that support your brand (what your...
“Planning a Groupon Deal? Be Prepared to Please.” This was the title of a recent article in the American Express OPEN Small Business Forum. The premise of the article is that businesses that offer Groupon deals need to be sure that every Groupon customer...
As I’ve mentioned before, I went to Michigan State University and I am a Spartan fan. I have season football tickets, and I go to several basketball games each year as well. Now that the regular college football season has ended, and we’re headed in to the...
I just came from a meeting where I was asked to give a presentation. I was setting up my laptop prior to the meeting, when one of the attendees commented on my unique computer design. I happen to have a laptop skin that is customized with the logo of my alma mater...
