Listen Up! Part 2: Keywords and Operators

Listen Up! Part 2: Keywords and Operators

This is the second post in a series on monitoring and listening techniques for social media. Read more in Listen Up! Part 1: Search Basics. How to Search on Social Media with Advanced Techniques In order to be strategic (and efficient) with your social media...
Listen Up! Part 1: Search Basics

Listen Up! Part 1: Search Basics

How to Search on Social Media One of the most often misunderstood qualities of social media is that it should be a conversation tool. Too often individuals and organizations use social media to broadcast announcements and opinions without paying any attention to what...
4 Simple Steps to Stop the Pinsanity!

4 Simple Steps to Stop the Pinsanity!

Keep Your Pinterest Account Organized for Easier Pinning Are you an avid Pinterest user? If so, chances are your pins and boards may have gotten a little out of control and could use some TLO – tender loving organization. Here are a few tips to speed up your...
Using Video to Reach Dispersed Audiences

Using Video to Reach Dispersed Audiences

Project: Homecoming 2012 Video for the Honors College One of the challenges that the Honors College at MSU faces is that all our alumni also belong to at least one other college. This can make a Homecoming gathering difficult because our target audience is getting...
Use Video to Extend the Reach of Your Events

Use Video to Extend the Reach of Your Events

Project: Mid-Michigan Spartans’ 2012 Tailgate Video On September 28, 2012 the Mid-Michigan Spartans (MSU Alumni Club of Mid-Michigan) hosted their annual tailgate party at the Spartan Hall of Fame Cafe in East Lansing. The MSU Cheerleaders and the Spartan...